On May 20, an icon turned 150. This year, Levi's celebrates the 150th anniversary of when its founder, Levi Strauss, and a tailor from Reno, Nevada received a patent for the process of riveting ...

Discover the history of Levi Strauss’ metal rivets on jeans. Learn why these iconic details remain symbols of authenticity.

On May 20, an icon turned 150. This year, Levi's celebrates the 150th anniversary of when its founder, Levi Strauss, and a tailor from Reno, Nevada received a patent for the process of riveting pants ...

Levi Strauss CEO Chip Bergh, right, is joined by CFO Harmit Singh, second from right, as he rings the New York Stock Exchange opening bell on March 21, 2019.

In 1873, Levi Strauss and Jacob Davis patented the idea (US Patent No. 139,121), officially marking the birth of what we now call blue jeans, ...

These small copper studs, a hallmark of Levi Strauss’ denim legacy, were born out of necessity in 1873 when tailor Jacob Davis partnered with Strauss to address a common […] ...