This misstep is especially jarring because Jaguar has a storied history of iconic advertising that not only captured the imagination but also cemented its cars as objects of desire.

Notably for a car company, there are no cars in the ad. In response to the video posted on X by Jaguar, Elon Musk wrote: "Do you sell cars?" The company replied to Musk on X, writing, "Yes.

British luxury car manufacturer Jaguar has revamped its branding with a new logo and a commitment to becoming an all-electric carmaker by 2026. The minimalist logo, featuring a stylized 'Jaguar ...

NEW YORK — A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in brightly colored outfits — and no car. The rebrand, which ...

The optimism and certainties of the 1950s and early ’60s were fading. The existing saloons were looking old, sales were tailing off (the MkX/420G was proving a particular disappointment) and it was no ...

Luxury automaker Jaguar is betting that a colorful and youthful rebrand will help it successfully launch fully into the electric-cars market. Critics, however, are questioning whether the U.K ...

British luxury carmaker Jaguar is under fire over a colourful new advertising campaign that promotes inclusivity but lacks one key ingredient – any reference to cars. Released across multiple ...

Jaguar has offered a glimpse of its “polarising” new electric car after attracting ridicule for its controversial rebrand. The British carmaker has published a partial photo of the new model ...

Jaguar, the British luxury auto brand, unveiled its new logo and branding strategy on November 19, according to a report by PA Media. The company is moving towards becoming an only-electric car maker.

This week, British luxury-car brand Jaguar managed to incite an internet firestorm for two distinct yet related reasons. First, it unveiled a new logo, which…let’s just say the jury is still ...