American department store JC Penney has filed for bankruptcy becoming the latest company to be hit by Covid-19. The 118-year-old store sells clothing, cosmetics and jewellery at over 850 locations ...

Two of America's biggest shopping mall owners have agreed to take on JC Penney's retail operations to save the department store from closing. Simon Property Group and Brookfield Property Partners ...

JCPenney is closing 138 stores over the next couple of months because of slowing sales. The stores represent about 14% of the company's locations but account for just 5% of its sales. About 5,000 ...

JCPenney is coupling social media marketing with television spots to put the focus on its range of quality brands, hoping to change the way consumers think about the retailer and supporting the new ...

For JCPenney’s part, the retailer in September ... Marketing Dive can exclusively share. The department store chain’s “Really Big Deal Reveals” campaign is currently running during Amazon ...