Ofek, Elie, Jill Avery, and Jose B. Alvarez. "J.C. Penney's 'Fair and Square' Strategy (B): Out with the New, In with the Old." Harvard Business School Supplement 514-085, January 2014.

Ofek, Elie, and Jill Avery. "J.C. Penney's 'Fair and Square' Pricing Strategy." Harvard Business School Teaching Note 513-099, April 2013. (Revised October 2014.) ...

The Austin-based developer acquired the massive corporate campus on the southeast corner of Legacy and Headquarters Drive ...

It’s time to warm up your “add to cart” fingers. Black Friday sales are here early, and they’re massive. Take one look at ...

J.C. Penney rose to prominence as a national retailer by dressing the middle class for over a century. But analysts say the retailer’s costly shifting strategies have failed to attract the ...

The retailer has been averaging 13% to 15% new customers each week during the campaign appearing during Amazon’s “Thursday ...

J.C. Penney Co. opened at 52 S. Main St. in 1920, the 225th store in James Cash Penney's national chain, according to The Reporter archives. The first of Penney's stores were called "Golden Rule ...

After Black Friday comes JCPenney’s Cyber Monday sale—aka, Cyber Days—starting Dec. 1 through Dec. 3, you can score an extra ...

Thanksgiving is here, which means your favorite retail store likely has a deal or discount you can take advantage of. ...

FOND DU LAC – As holiday shopping poises to hit an upswing soon, Fond du Lac is remembering stores of its past. J.C. Penney ...