At the turn of the millennium, the growing popularity of streaming media inspired the development of “internet radios.” These standalone appliances were styled to look and work like conventional AM/FM ...
Recently, a new idea for an efficient and effective internet marketing tool has emerged: viral marketing (Ives, 2005; Krishnamurthy, 2000; Strauss, El-Ansary, and Frost, 2006). In a sense, viral ...