The best affordable high-quality jewelry looks and feels like a luxury find, but is a fraction of the cost. Inexpensive jewelry isn't as hard to come by as you might think, you just have to know ...

But before you drop a ton of coin on a super-fancy gift, know this: You don't have to spend big to buy your loved one a beautiful piece of jewelry. Traditional jewelry is often very expensive.

The following has been edited for length and clarity. When I founded my fine-jewelry business, Array, four years ago, I felt I wanted to do marketing a little differently. For one, when I sat down ...