KFC has partnered with Hype on a range of clothing featuring its branding Includes hoodies, t-shirts and a £39.99 bag shaped like a bucket of chicken Fast food fans will be able to buy the ...

And, on that note, in a bid to be a bit more sustainable, every back-to-school order placed will fund the planting of one tree in the HYPE. forest – which is already 180,000 trees deep.

Finger lickin’ good clothing (Picture: KFC/Hype) Hypewas set up in 2011 and its mission was lifestyle dominance. The words ‘Get Your Own’ inscribed onto a lighter, and a simple script over a ...

KFC may be known for its fried chicken, but it's about to make a move into the fashion world, teaming up with HYPE to launch a 47-piece clothing line. The fast food chain has collaborated with ...

Hype clothing has joined the Millennial craze of creating a food-themed spin-off range. Following in the footsteps of the Greggs x Primark fashion collection and McDonald’s-themed clothes available on ...

A sizzling selection of KFC-themed fashion has been released by Leicester-based brand Hype. The retailer, which has a store in the Highcross Shopping Centre, launched its new KFC fashion range on ...

Leicester-based kidswear and streetwear brand Hype has been sold to Apparel Brand for an undisclosed sum. The deal comes 18 months after Hype was rescued out of administration, saving 82 jobs.. By ...

Established in 2011, HYPE. began as a self-funded project, designing printed clothing and accessories with a streetwear influence. Fast forward ten years and everyone from Jay-Z to Maya Jama have ...

Just Hype has been rescued in a pre-pack administration deal which will see all 82 jobs saved.. Birmingham-based investor Sarjon Dulai has snapped up the streetwear retailer for an undisclosed sum ...