Levi's didn't invent denim, but it did invent blue jeans as we know them today. The 170-year-old retailer has weathered world wars, the Great Depression, and the cyclical nature of fashion.

Fashion History Lesson: Levi's 501 Jeans. Ana Colón. Thu, May 25, 2023 at 12:00 PM UTC. 17 min read. ... "Levi Strauss & Co. is a company with a long and mostly proud heritage.

On May 20, an icon turned 150. This year, Levi's celebrates the 150th anniversary of when its founder, Levi Strauss, and a tailor from Reno, Nevada received a patent for the process of riveting pants ...

Luckily, we managed to steal some time with Levi’s resident historian Tracey Panek, who knows everything there is to know about the brand’s iconic jeans. “The 501 began as a simple work pant ...

A well-fitted pair of jeans is a wardrobe staple and thankfully, Levi’s has us covered and has had us covered for decades. A heritage brand in every sense with a history of 170 years, Levi’s ...

History of the Hero: Levi's 501 jeans Born in 1873 and loved by everyone from Hailey Bieber to Patti Smith, this is the story of the first and original jean By Natalie Hughes Published: 09 May 2025 ...

In contrast, Levi’s is currently celebrating the choice to wear pants. The company’s “150 years of the 501” campaign is focusing on how these […] BestReviews is reader-supported and may ...

The No Pants Subway Ride in New York was canceled again this year. In contrast, Levi’s is currently celebrating the choice to wear pants. The company’s “150 years of the 501” campaign is ...