First enjoyed by our Neolithic ancestors, chewing gum has transformed from unpalatable tree resin to a delectable, flavorful ...

Mars is instead promoting its Orbit and Extra gum brands through the lens of mindfulness, purporting that mastication can silence anxious thoughts, improve focus or boost confidence.

Mother Design has created the look for Nuud, which despite its cheery styling and illustrations, comes with a serious message We don’t tend to think of chewing gum as coming under the bracket of ...

Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...

Big League Chew, the shredded bubble gum brand, filed a lawsuit in U.S. Federal Court against Ford Gum & Machine Company on Monday, alleging in a 44-page complaint obtained by The Athletic that ...

Extra needed to get people thinking and talking about gum again, specifically, Extra Gum ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key ...

Scientists are always looking for solutions, though, which is why certain chewing gum brands have introduced flavor crystals into some products. This helps release minty bursts in stages as the ...