The latest edition of GOLF's Fit Factor series, we take a closer look at a part of the fitting process that tends to get overlooked: the club build.

Just like with any proper club fitting, the Titleist golf ball fitting app requires the golfer to hit a series of shots — and since we’re talking Titleist and golf balls, the Titleist Pro V1 ...

Wrong. Golf clubs are much more complicated. But don’t worry, this is a good thing.

Just like with any proper club fitting, the Titleist golf ball fitting app requires the golfer to hit a series of shots - and since we’re talking Titleist and golf balls, the Titleist Pro V1 is ...

Ironworks Golf Academy in Beloit recently brought in a new AI golf club fitting system, which has both sped up and personalized the club fitting process.

In other words, a good fitting doesn’t have to result in a club purchase. First, while you say you’ve been fit for a driver a few times, let’s make clear that you know what a proper fitting is.

Now, Wilson is joining forces with the motion-capture analytics of Blast Motion to expedite fitting for its line of irons. Under the new Wilson Fit AI program, a demo fitting 7-iron uses a Blast ...

The last straw came in February as I stood on the 14th tee of the Club at Eaglebrooke. I stared down an island green with the pin about 165 yards away on the nice public course in Lakeland ...