The shift comes as Apple grapples with plunging iPhone sales, prompting a bold pivot to bring Apple News ad sales in-house. The big question: what’s in it for publishers?
Offering a choice between a paid subscription and free access to a service funded by personalized ads is a well-established business model and a valid legal consent choice under EU law, as supported ...
Meta, under legal pressure in the European Union over a binary "pay us or consent to ad tracking" choice it currently offers regional users of its social ...
Apple offers an Apple Search Ads promo credit, automatically giving you a $100 (U.S.) credit. You can test the platform for free and see the results for yourself, and get an understanding of how well ...