While embracing fashion and beauty rooted in oriental esthetics many Chinese brands are now rapidly expanding their presence on the international sta ...
Learn fundamental marketing theory in the context of the fashion industry. Engage with industry projects, develop creative marketing strategies and determine consumer needs. BA (Hons) Fashion ...
Explore why consumers make the decisions they do by learning about psychology, behavioural economics and more, all whilst learning the fundamental theories of marketing. Book your place on one of our ...