EA SPORTS Madden NFL Reimagines Live Football with Immersive, Data-Driven Alternate Broadcast Blending Video Game and Live Action for a Unique Viewing Experience, Streaming Exclusively on Peacock

Can NBC make an NFL broadcast as dynamic and interactive as a videogame? The Comcast-backed media company will soon try. NBC Sports plans to live-stream a match-up between the Houston Texans and Kansas City Chiefs on Saturday,

The Dec. 21 matchup between the Kansas City Chiefs and Houston Texans will see an altcast on Peacock based on the wildly popular video game franchise.

For years now, sports television producers have turned to video games and their accompanying technology for inspiration, leading to the introduction of augmented reality graphics, swiveling cameras designed to replicate virtual views and player intros captured like cut-scenes.

This weekend, NFL and Madden are combining real sports with virtual gaming in a first-of-its-kind immersive experience. Peacock, EA Sports and Genius Sports will host the Madden NFL Cast during the Houston Texans-Kansas City Chiefs game on Saturday at 12pm ET,