A key component of contemporary business operations is efficient client communication. CRM is the digital centre for managing ...

Alongside the OOH campaign, British Airways launched its first major TV campaign since 2019 as part of a larger mission to ...

The latest version of HubSpot's (CRM) software, now called Smart CRM, gains the Breeze artificial intelligence sales tool and ...

On the second of the 12 Days of AI, we look at the importance of truly understanding what AI is to enable true organisational ...

Retailers are employing AI chatbots to enhance customer service by helping shoppers find deals and make recommendations.

The company’s vice president of marketing for America dishes on an expansive holiday strategy encompassing brands like Aperol ...

Initially driven by necessity, hybrid shopping options have endured beyond the pandemic. Four out of 10 consumers now blend ...

The subscription-based business model has become an essential revenue stream for many businesses. Companies in industries ...

Mailchimp is generally considered a secure and reliable email marketing platform for businesses of all sizes. However, like ...

Tata Consumer Products’ Puneet Das shares how Tata Tea Premium has leveraged emotions to drive engagement in its hyperlocal ...

Did you know Generation Alpha, born after 2010, will soon be the biggest generation? They will even outdo the Baby Boomers. This tech-savvy group is changing how we shop and market. Digital marketing ...