Even in 2025, with customers willing to spend thousands of dollars on a set of custom-built golf clubs, grips are still often overlooked in the fitting process. On this week’s episode of GOLF ...

It's the only connection to your club, but is it working for you? Two women put top grips to the test with surprising results ...

We tested and reviewed golf grips from brands like Golf Pride, Pure Pro, SuperStroke, and more. These are the very best golf grips we recommend here in 2024.

The name’s Pride, Golf Pride. They’ve got a license to grip. It’s an odd job, granted, but You Only Grip Twice. Especially if you’re The Man With the Golden Gri ...

"To each their own." However, when it comes to putting, how do the top 20 players in the world grip their putter and is there ...

When it comes to putting, an ordinary grip sometimes just won't cut it. That's why some golfers, including the best in the world like Scottie Scheffler this week, turn to unconventional grips to ...

SuperStroke, which also has developed a much smaller full-swing grip business over the years, now gains the strength of Lamkin’s historic position as the No. 2 grip company in all of golf ...

On this week's episode of GOLF's Fully Equipped, Golf Pride's Greg Cavill and Eric Gibson detail how the company is working on grip fitting. The post How Golf Pride is developing custom fitting ...