The technique of cost-benefit analysis attempts to identify and quantify the non-financial costs and benefits of a project. For instance, if a county council wants to put a by-pass around a village, ...

Once you have identified the overall business case, your marketing objectives and the mission statement for the site, you can then start to produce a detailed cost benefit analysis to justify the ...

And a cost-benefit analysis doesn't have to be complicated. You simply draw a line down the middle of a piece of paper to create two columns. On the left, list the benefits of achieving a given goal.