Dhoni joins an expanding club of celebrities–both Indian and international–who’ve realised that in the age of social media, ...

She also trademarked the name “SWIFTIES” for her fan club and activities. And she didn’t stop there she even trademarked the ...

Aje is the Australian brand on every fashion editor's radar. Striking the balance between unabashedly girlish and ...

Why Do People Buy Brand Names?. Understanding the motives and interests of your target market helps in making product decisions, developing a store layout and promoting your business. Product ...

The best July 4 clothing sales are officially underway. You can save up to 85% at popular retailers like Amazon, Old Navy, ...

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If you're looking for affordable fashion brands in Dubai, we've rounded up the top eight places to find cheap yet stylish clothes.

Entrepreneur Kelly Brown and her husband Lewis are behind the new brand YOUTS, which kicks off with the the sale of an ...

While Dhoni has often let his bat do the talking, this move signals a deliberate shift toward protecting and leveraging his ...

Counting Solange Knowles, Tina Kunakey, and Naomi Campbell as friends of the brand, Wales Bonner has been awarded numerous ...

From Dhoni to Usain Bolt, here’s how top athletes trademarked iconic names, phrases, and poses to build their global brands.