Back in 1967, a manager at Burberry’s Paris store decided to spruce up an otherwise plain window display by flipping up the ...

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a ...

British fashion label Burberry is empowering consumers in its latest celebration of cashmere scarves with its new scarf bar. The scarf bar, which can be accessed online and ordered for in-store ...

Burberry is hoping “scarf bars” in its stores, new ranges of puffer jackets, and a sharper focus on its classic products rather than new fashions will help to turn its brand around.

Burberry Thursday outlined a new strategy that will focus on scarves and the outerwear such as trenchcoats it is known for as the British luxury group reels from a sharp quarterly loss. The ...