Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a ...

Burberry plans to change its store layout to emphasise scarves and trench coats over bags and shoes, with “scarf bars” to drive sales of its cashmere scarves priced from $450 to $1,050.

Schulman told investors and analysts. Burberry plans to change its store layout to emphasize scarves and trench coats over bags and shoes, with “scarf bars” to drive sales of its cashmere scarves ...

the scarf bar provides positive reinforcement for the brand’s image and will likely provide a boost in sales as loyal Burberry’s consumers treat themselves or purchase a gift for a loved one ...

LONDON (Reuters) -Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making ...

Its recent campaigns have focused on outerwear and scarves and featured ... on its own stores and online sales as opposed to wholesale and outlets. Burberry, like other luxury goods companies ...