Burberry built out a network of global flagships and tightened control over its image. It gave up profits from high-volume ...

Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products rather than new fashions will help to turn its brand around. The British ...

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said ...

ASAP Rocky, a Burberry scarf and the ‘road back to authenticity’ CEO Joshua Schulman’s turnaround plan focuses on the outerwear and scarf categories — and it might be working. Published ...

Burberry, a trend setter? The ... Burberry’s Most Striking Look Is Sane Prices. By. Carol Ryan, Columnist. Burberry is trying to cater to a wider range of incomes, charging more for scarves and ...

Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products rather than new fashions will help to turn its brand around.

LONDON (Reuters) -Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making ...

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said ...

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said ...

Burberry's turnaround plan sent its shares up as much as 20% on Thursday as investors welcomed new CEO Joshua Schulman's return to core strengths and acknowledgement that price rises had gone too far.

Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products rather than new fashions will help to turn its brand around. The British luxury ...