Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said ...

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The revamp will see a renewed focus on trench coats and scarves with the distinctive Burberry check, with a less ambitious pricing strategy on bags and shoes. Mr Schulman, who took up the top ...

Central to Burberry's revival strategy is a renewed focus on the brand's iconic outerwear and signature pieces, such as trench coats and scarves, long considered synonymous with British luxury. The ...

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Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said ...

Luxury fashion brand Burberry has taken legal action against discount retailer B&M over potential trademark breaches. Burberry launched High Court proceedings on Monday under trademark grounds ...

Burberry’s recent announcement of its “urgent ... For example, iconic trench coats can be modernised without sacrificing their legacy. The brand must champion its roots unapologetically ...

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Burberry Thursday outlined a new strategy that will focus on scarves and the outerwear such as trenchcoats it is known for as the British luxury group reels from a sharp quarterly loss. The ...