One of the options Adidas considered was to destroy the Ye-designed shoes, but the company ultimately decided against it, the CEO said. Instead it will sell them and donate the proceeds to charity.

Adidas chief executive Bjorn Gulden said in a podcast that he doesn’t think Ye, formerly Kanye West, “meant what he said” about Jewish people last year, when the rapper’s repeated ...

In the Past Gulden has worked in executive positions at Pandora and footwear retailers Deichmann and Rack Room Shoes. It is also interesting to note, the new CEO was employed at adidas in a number ...

CEO Bjorn Gulden, in the job since Jan. 1, has been driving a turnaround at the company bruised by last year's break-up with rapper Kanye West, who goes by Ye, which left Adidas with unsold Yeezy ...

Shortly after becoming Adidas’ boss at the start of 2023, Bjørn Gulden convened a meeting to discuss a way to fill the gap left by the axing of its bestselling but ill-fated Yeezy brand ...

Adidas AGADS-1.12%decrease; red down pointing triangle said it tapped Bjørn Gulden to take over as chief executive of the sportswear giant, luring the executive away from crosstown rival Puma SE ...

Adidas CEO Bjørn Gulden said the company will likely have to increase its prices as a result of President Donald Trump’s tariffs.

“Since we currently cannot produce almost any of our products in the U.S., these higher tariffs will eventually cause higher costs for all our products for the U.S. market,” Bjorn Gulden, the ...