Hefty Celebrates 60 Years With Nostalgic Birthday Cake Surprise. Story by Nathan ... Each box is just 60 cents—a cheeky nod to Hefty’s 60 years in business—and available exclusively at shop ...

More so than pristinely white vanilla cake mixes or boxes of densely rich devil's food cake, Betty Crocker's eponymously super moist yellow cake mix is the quintessential birthday cake, at least ...

To mark its 60th birthday, the brand released a limited-edition run of birthday cake-scented Ultra Strong trash bags — and they’re going for just 60 cents a box.