In the spring of 1945, the best-known woman in America, according to a survey by Fortune magazine, was first lady Eleanor Roosevelt. The second-best-known woman? Well, that would be one Betty Crock… ...

1950, meet 2020. The Betty Crocker is said to be the most-sold cookbook in American history, and the iconic first edition, with its signature red cover, is the most-used book in my own house.By ...

Cookbook celebrates 100th anniversary of a name that’s well known in home kitchens The first Betty Crocker cookbooks appeared in the 1930s and ‘40s, with the first picture cookbook published ...

But if Betty Crocker’s branding in the supermarket is all about convenience and ease, the retro stylings of her newest cookbooks are a reminder that her brand is also a nostalgic one.

For someone who exists only in our collective imagination, Betty Crocker has made quite a mark on American home cooking. Her eponymous “Big Red” cookbook, first published in 1950 and revised ...

But because Betty Crocker’s cookbooks were written by committee, with recipes tested by staffers and home cooks, that personal history isn’t quite so personal.

When the cookbook (then titled “Betty Crocker’s Picture Cook Book”) arrived it was a remarkable production that took 10 years of planning and three years of project development, wrote Marks.

Who is Betty Crocker? 03:05 MINNEAPOLIS — This holiday season, you might pull out a Betty Crocker cookbook to find a tried and true recipe. It's one of the nation's most recognizable brands. But ...

Betty Crocker wasn’t a real person, but her persona and popularity has been going strong since the 1920’s. Recently, FOX 9 visited Trillium Woods in Plymouth to meet the Minnesota woman who ...

Also, the Betty Crocker cookbook series has published more than 300 titles on subjects ranging from boys and girls, Christmas cookies, entertaining and diabetes to Indian and Mexican home cooking ...

The “Big Red” cookbook was first published in 1950. Her eponymous “Big Red” cookbook, first published in 1950 and revised 12 times in the years since to reflect changes in taste ...