Barbie maker Mattel ( MAT) has been making toys for 80 years, during which it has become one of the leading global toy ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

Barbie and WNBA legend Sue Bird unveiled the new Barbie brand campaign and slogan “Give Limitless Possibilities” at Fever x Sky WNBA game on Friday, 8/30 EL SEGUNDO, Calif.--(BUSINESS WIRE ...

Hasbro have revealed two new board games on the way tied to famous IPs, as How To Train Your Dragon and Barbie get new titles. First up, it's The Game of Life done Barbie style, as you go around ...

According to Winterholler, this emphasized the fact “that Barbie is for everyone” — not just the kids targeted by Barbie Project Friendship and many of Mattel’s recent video games. One of ...

To celebrate the new animated special, Mattel is launching the Barbie Dream Besties Skate Park Doll Assortment. Encouraging ...

In addition, the Barbie themed game night saw giveaways of custom Barbie x Chicago Sky belt bags and co-branded Barbie shirts to the first 2,000 fans to enter the arena.

Finding fun and free kids games online can be a real lifesaver for parents. There are so many options out there that keep kids busy and even help them learn new things. From simple coloring activities ...

Mattel and Outright Games today launched Barbie Project Friendship, on the PC and consoles. Players can join Barbie “Malibu” Roberts and Barbie “Brooklyn” Roberts as they team up to save ...

Barbie and WNBA legend Sue Bird unveiled the new Barbie brand campaign and slogan “Give Limitless Possibilities” at Fever x Sky WNBA game on Friday, 8/30 . EL SEGUNDO, Calif.--(BUSINESS WIRE ...

Today, Mattel announced Barbie Project Friendship, an adventure game that follows Barbie “Brooklyn” Roberts, Barbie “Malibu” Roberts, and friends as they restore a run-down community center.

Barbie and WNBA legend Sue Bird unveiled the new Barbie brand campaign and slogan “Give Limitless Possibilities” at Fever x Sky WNBA game on Friday, 8/30 (Photo: Business Wire) Barbie and WNBA ...