Global smartphone sales rebounded strongly in 2024 after two successive years of decline, but Apple Inc. barely managed growth, an independent study showed, underscoring the speed with which Android-based rivals are gaining ground in China and emerging markets.

The market tracker forecasts that smartphone sales will grow by 6.2% this year, pushing total units sold worldwide to 1.24 billion. In contrast, Apple is anticipated to experience only a 0.4% increase in iPhone sales.

Although global smartphone sales are set to grow to 1.24 billion units this year, Apple’s (AAPL) performance has barely improved, according to a new study.

Despite the launch of Apple Intelligence, Apple has not seen the same growth in the recovering smartphone market as other players — but that's expected to change in 2025.