From the representation of its namesake river to the subtle smile that now graces millions of packages, Amazon's logo journey reflects its transformation from a plucky online bookstore to a global ...

Launched in January, the icon depicts a strip of blue tape over an Amazon "smile" logo. But some observers said it resembled a toothbrush moustache, associated with the Nazi dictator. The ...

Graphic designer Bruce Duckworth has worked with some of the world's biggest brands An award-winning designer behind Amazon's famous smile logo has lent his services to two Dorset villages as they ...