Don’t let the allure of high discounts trick you into buying things you don’t need. Instead, use Amazon Prime Day as a way to refresh your favorite kitchen tools and invest in the premium brands you’ve been eyeing. You’ll thank yourself later.

For even more advice, see our top tips to securing the best deals on Amazon Prime Day Ninja Crispi air fryer: Was £179.99, now £124, Amazon.co.uk Shark FlexBreeze HydroGo misting fan: Was £129.99, now £99.99, Amazon.co.uk Duux whisper flex smart fan: Was £169.99, now £128.95, Amazon.co.uk

Amazon Prime Day is four days this year - July 8 through 11, 2025. Here are the key details you need to know, plus some of our favorite early deals to shop ahead of and during the sale.