Albertsons is bolstering its private-label business with a new brand dedicated to celebrating special occasions, Overjoyed, as the grocery giant taps into demands for value-focused products ...

Joining Albertsons Cos robust private label line is Overjoyed. The collection of sweet treats, baked goods, and other items are meant to celebrate life's simple pleasures on an elevated level.

How grocers have leaned into private label throughout 2024 Dive Brief: Albertsons announced Wednesday the launch of its new private brand, Overjoyed, which focuses on treats, gifts and décor.

Walmart, Kroger, Albertsons, Target and other major grocers saw increased sales of private-label brands during record inflation as more consumers became budget-conscious, and there are now more ...

BOISE, IDAHO — Grocery store chain Albertsons Companies, Inc. has launched its first major private label baked foods brand in recent years, Overjoyed. As the latest addition to its Own Brands ...

Albertsons is positioning the new brand to attract shoppers interested in preparing restaurant-style meals on a budget. ... Private label grocery sales rose by almost 4% last year, ...

He said Kroger studied Albertsons' O Organics house brand when it created its own SimpleTruth label that is now a $3 billion brand. Private label or house brands are expected to be key tools in ...

During fiscal 2024, Kroger launched more than 900 new private label products, including 370 fresh items. Albertsons’ portfolio has expanded into a $16.5 billion business, with more than 14,000 ...

Albertsons itself cited products for celebrations as a reason to launch its niche Overjoyed brand, with a special focus on seasonality and special occasions. With AI driving the iteration process, the ...

Albertsons has steadily expanded and enhanced its “Own Brands” lineup of private label. For example, in July, the Boise, Idaho-based grocer launched Vine & Cellar , a direct-to-consumer ...

Walmart, Kroger, Albertsons, Target and other major grocers saw increased sales of private-label brands during record inflation as more consumers became budget-conscious, and there are now more ...

Walmart, Kroger, Albertsons, Target and other major grocers saw increased sales of private-label brands during record inflation as more consumers became budget-conscious, and there are now more ...