Albertsons is bolstering its private-label business with a new brand dedicated to celebrating special occasions, Overjoyed, as the grocery giant taps into demands for value-focused products ...

BOISE, IDAHO — Grocery store chain Albertsons Companies, Inc. has launched its first major private label baked foods brand in recent years, Overjoyed. As the latest addition to its Own Brands ...

Albertsons is known for its wide range of high-quality, private-label products. Michael Conner is here to give us an inside look at what makes these brands so special and important to Albertsons.

Albertsons is positioning the new brand to attract shoppers interested in preparing restaurant-style meals on a budget. ... Private label grocery sales rose by almost 4% last year, ...

How grocers have leaned into private label throughout 2024 Dive Brief: Albertsons announced Wednesday the launch of its new private brand, Overjoyed, which focuses on treats, gifts and décor.

Joining Albertsons Cos robust private label line is Overjoyed. The collection of sweet treats, baked goods, and other items are meant to celebrate life's simple pleasures on an elevated level.

During fiscal 2024, Kroger launched more than 900 new private label products, including 370 fresh items. Albertsons’ portfolio has expanded into a $16.5 billion business, with more than 14,000 ...

Albertsons' strong private label portfolio, which accounts for over 25% of sales, ... The company can also use its private ...

You might not know it but we’re at a seminal period in the history and development of retailer or private-label CPG brands in the US. First, a little data. In a recent FMI survey conducted by ...

He said Kroger studied Albertsons' O Organics house brand when it created its own SimpleTruth label that is now a $3 billion brand. Private label or house brands are expected to be key tools in ...

Albertsons itself cited products for celebrations as a reason to launch its niche Overjoyed brand, with a special focus on seasonality and special occasions. With AI driving the iteration process, the ...

A subsection of the private brand, Overjoyed Boutique, also features vases, candles and seasonal gifts. Albertsons is the third largest grocery store chain in the country, operating over 2,200 ...