Small businesses often operate in a niche market. To design a successful digital marketing campaign, they must identify their unique selling point. This allows them to highlight what makes them stand ...

Small-business marketing plans typically include a website, social media and email campaigns, but can also involve traditional and experiential marketing strategies.

PostcardMania expanded its multichannel marketing campaign, Everywhere Small Business, by adding variable QR codes to the ...

Small business marketing today typically focuses on establishing a strong online presence, but your options aren't limited to just the web. Figuring out how to best reach new customers, connect ...

Local advertising is a way small businesses can support and partner with other businesses. Local advertising is a cost-effective way to promote a brand and build a loyal local customer base.

Small business marketing is the process of getting your products or services in front of the eyes of more potential customers. It consists of various online and offline strategies, ...

Small businesses have significantly lower budgets than large corporations, so they allocate less money to advertising activities, which limits their visibility.

Small-business owners face particularly tough hurdles when it comes to advertising their businesses, especially in the beginning. Successful advertising is crucial to the success of any business ...

Today, it’s rare that a business owner has zero experience with online advertising. Even the smallest family business typically has a GoDaddy or Wix website, tried to boost a social media post ...

Without small business advertising and marketing, it would be impossible to grow your business. You have to put your name out there to attract customers and drive revenue, but there may not always be ...

Many advertising agencies concentrate on big corporations with massive advertising budgets, leaving small business owners to figure out how to best advertise their products and services.

How much should a small business spend on advertising? The U. If your sales are less than $5 million a year and you have a net profit margin of 10 percent to 12 percent - after all expenses - ...