Interpublic, Omnicom, and WPP will become the first partners of the new CSP program and continue their use of Mediaocean’s ad infrastructure platform, Prisma, for omnichannel planning, buying, and ...
I’m very fortunate to have grown up during the Golden Age of Advertising. That was a time from the mid 1950s until the mid 70s when ad agencies on Madison Avenue were riding high, and promotional ...