Nearly a decade into the scene, the sneaker culture in India may have found its stomping ground Inder Gill, a graduate of IIT ...

Adidas has signed Kaleena Smith, a 16-year-old high school sophomore from Ontario, California, as its first NIL girls ...

The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% and 16%, respectively, of the $146bn in net sales generated by the 15 biggest ...

Eden Chen, founder and creative director of the lifestyle brand Clot, reflects on a year of collaboration with the Three ...

Global footwear brands are investing in Tamil Nadu as a manufacturing hub, boosting job creation and local supply chains.

The popular and always best-selling Adidas Originals shoes are transformed into a “paw” thanks to a postmodern element ...

Zara owner Inditex has sharply increased its use of air freight to bring clothes from factories in India to its logistics hub ...

Struck with a case of Not Like the Other Girls Syndrome, I resisted buying Sambas when they were poised to become the next ...

Introduction  The sports goods industry post Covid is facing a consumer-centric future. It is at the crossroads trying to use ...

Failures are the stepping stones to success—this isn't just a cliché; it's a reality that some of the world's most iconic ...