New Delhi, Delhi, India <li /> adidas and cult are partnering to redefine strength training in India, starting with adidas ...

After signing up the Bollywood superstar as its face, Brand Equity caught up with brand Adidas India’s senior director Sunil Gupta at the sidelines of the announcement... adidas employees ask ...

The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% and 16%, respectively, of the $146bn in net sales generated by the 15 biggest ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Perhaps that is one of the biggest reasons why India prefer to keep their training sessions away from the public eye. That's ...

Global footwear brands are investing in Tamil Nadu as a manufacturing hub, boosting job creation and local supply chains.

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

India has entered a new market: that of non-leather footwear. And it’s not just Crocs. Shoes for brands like Nike, Adidas, ...

In association with Adidas India, he has also pledged to take charge to create a sustainable planet. With Adidas's support, he had announced that for every run he scored, Adidas picked up ten ...

adidas athletes delivered another remarkable podium finish at the Vedanta Delhi Half Marathon - a World Athletics Gold Label Road Race, held in the heart of India’s capital on Sunday ...