Innovations such as these keep Adidas’ brands fresh and allow it to maintain ... has replaced some full-price stores with outlets, its store base has become more productive.
Earlier this month, Campaign Middle East attended Adidas’ first regional runway show held at the Financial Plaza within the King Abdullah Financial District (KAFD) business hub in Riyadh, Saudi Arabia ...
Currency-neutral sales rose 10%, driven by the 14% growth in the Adidas brand. Gross margin expanded 2 percentage points to 51.3%, despite the hit from “this year’s significantly smaller and ...
Adidas had opened more than 200 stores in smaller Chinese cities by the end of the third quarter and aims to get to 300 by the end of the year, competing with local brands on their turf ...