Adidas’s Olympic-themed ad campaign featuring Bella Hadid has not been a winning one. The German-based brand pulled the ad campaign for retro running shoes inspired by the 1972 Munich Olympics ...

Adidas will be the first retailer to utilize a new contextual commerce solution from media platform Teads, which will allow the sporting goods brand to offer tailored product ads to customers online ...

Jewish groups had criticized Hadid’s role as campaign model because of her history of pro-Palestinian activism. Amid backlash, Adidas has removed social media ads featuring Palestinian-American ...

Innovation of the Week is a series highlighting retail initiatives that have caught the eye of our team. Every week, we will bring you new ideas and case studies across consumer, technology, ...

The new line consists of six eau de parfums that were crafted to elevate moods and emotional well-being, the company said. The singer is debuting her third fragrance—Cherry Baby—created in ...