Moviegoers headed to their local AMC theater can expect to see more ads before movies starting on Tuesday as a deal with ad ...

The deal, announced in early June, will see AMC Entertainment place ads in the “platinum spot,” the highly coveted period immediately preceding a movie’s start.

Moviegoers headed to their local AMC theater can expect to see more ads before movies starting on Tuesday as a deal with ad giant National CineMedia takes effect.

Though ticket sales in 2024 totaled $8.7 billion — down 3.3% year-over-year and 23.5% compared to the pre-pandemic $11.3 billion in 2019 — the summer box office is showing promise. Paul ...

The reversal reflects the mounting pressure AMC faces amid a sluggish industry rebound. Ticket sales are still recovering from the pandemic, and the company continues to feel the impact of the ...