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2025年各大电商都在布局拉美市场,跨境卖家如何趁机入局?
继速卖通、SHEIN、Temu之后,TikTok Shop今年先后在墨西哥、巴西上线,标志着中国主要跨境电商平台完成对拉美市场的战略布局。据最新数据,TikTok Shop在墨西哥上线后表现强劲,Hot Sale大促期间单日GMV峰值逼近80万美元,并宣布将于8月中旬开放跨境自运营模式,同时推出90天免佣金政策吸引卖家入驻。
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