A wrap up from the recent IAB UK Gaming Digital Upfronts 2024 event in London. Gaming ads viewability exceeds benchmarks in online video and social media, thanks to highly engaged gaming audiences, ...

The WARC Awards are back! Enter once for a chance to win in your region and globally. Bronze, Silver and Gold winners will be announced for the Asia Pacific region, then all regional Gold winners will ...

Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...

When it comes to developing highly effective marketing, WARC is the most trusted source of insight and inspiration for world leading brands, agencies, media owners and academic institutions. With our ...

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The latest AA/WARC survey data shows that UK ad spend rose 13.5% during the first half of 2024, to a total of £19.6bn. As with the first quarter, the largest online formats – namely search (+12.7%) ...

We were tasked with developing a campaign to launch and showcase the camera capabilities of OPPO's latest R17 Pro smartphone across Australia and New Zealand markets. In particular the campaign had to ...

The WARC Awards are back for 2025 seeking campaigns that show the world how strategic thinking leads to effective impact for brands and business. With twelve categories across five regions and our ...

Explore every episode of the WARC podcast right here, where fresh insights meet engaging conversations. Whether you're on the go or settling in for a deep dive, we've got something for you.

The global retail media ad investment is set to reach $153.3bn, a nearly-$18bn jump from the 2023 total, according to WARC’s latest forecast. The forecast puts the annual growth rate at 13.7% in 2024, ...

Understand what makes creative campaigns effective using best practices, benchmarks and unique frameworks. Harness the force of creativity in your work by staying on top of best practices, benchmark ...