资讯

Optimise your media to drive impact safe in the knowledge that we have a 40-year track record of helping brands harmonise, aggregate, verify and evaluate data. Build media strategies that deliver with ...
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
Credits Media agency: PHD San Jose Agency Head: Miguel Pava Agency Leader: Alan Vainrub Art Director: Alexander Salazar Creative Director: Diego Betancourt Creative Director/Copy Writer: Cristian ...
Aurora50, a DE&I startup, built an extensive collection of diverse and inclusive images featuring women in various professions in the UAE to build credibility to a global movement that showcased its ...
A desire to escape the chaos of the present and unplug from technology means consumers are now reverting to old electronics that evoke positive emotions and memories. Financial pressures and ...
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
Provides an overview of the key datapoints that advertisers need to know about TikTok, spanning investment, consumption and performance insights. Global TikTok ad revenue forecast to reach $32.4bn, an ...
We devised the most economical yet potent strategy to generate maximal impact and return. We honed in on audience data to ensure laser-focused targeting. This approach was augmented by the ...
McDonald’s, an international fast-food restaurant chain, launched the campaign ‘Big Enough to Make a Difference’ in Sweden, introducing initiatives focused on sustainability, the environment, and ...
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...
Credits Media agency: Boost Brand Accelerator Lima 3D Motion Designer: Christian Acuña Account Executive: Eda Seguín Art Director: Edwin De La Cruz / Sergio Márquez CEO: Luciana Olivares Copywriter & ...