From AI-generated ads to consumers using platforms such as ChatGPT to compile shopping lists, the technology “is on track to ...

New research suggests that while manatees are an indelible part of Florida’s seascape, they might also be relatively new ...

Associate Professor Olukemi Akintewe (center) is recognized by Provost Prasant Mohapatra and President Rhea Law during the ...

Through advanced chemical analyses on an Egyptian vase at the Tampa Museum of Art, Davide Tanasi confirmed the vase last held ...

The University of South Florida and Tampa General Hospital's agreement with Medical Microinstruments will help elevate the ...

The Florida High Tech Corridor and USF Research & Innovation will deploy $100,000 to support undergraduate research at the ...

The University of South Florida has broken ground on a 35,000-seat on-campus stadium, marking a significant milestone in ...

The Bellini Center for Talent Development in the Muma College of Business and USF CONNECT will be honored with Tampa Bay Inno ...

Dr. Deborah Cragun has dedicated her life to helping people understand the role genetics plays in health. However, her ...

Selling with the Bulls is a community engagement event hosted by the Center for Marketing and Sales Innovation at the Muma College of Business, University of South Florida. Selling with the Bulls ...

The judges were impressed with the USF team’s thoroughness, which involved the use of eye-tracking, eye-gaze mapping and ...

Through the intricate study of lava tubes, which are caves formed following volcanic eruptions when lava cools down, an ...