Privately-held ad tech giant Mediaocean has inked a definitive agreement to acquire Innovid, an independent software platform for advertising creation, delivery, measurement and optimization for ...
Xumo, the streaming platform joint venture of Comcast and Charter Communications, has reached an agreement to make its premium ad inventory programmatically available to advertisers via PubMatic. The ...
Following the recent launch of the MyFree DirecTV free-ad supported package of 70-plus streaming channels, DirecTV has launched eight new channels catering to such interests as food, film, crime, ...