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We can’t argue against social proof as a must-have in every marketer’s toolkit. It’s a trick that always works. But lately, it’s gotten a bit overused. Everywhere you look, brands are flashing ...

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Let’s take a magnifying glass and see it clearer: TikTok has mutated as a social media platform. Lately, it has experienced a significant metamorphosis from a video-sharing app for dances and ...