I remember the day I realized the world was getting weird — so strange and unpredictable that conventional approaches to market forecasting would not work. It was an otherwise ordinary day in May 1985 ...
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You wouldn’t expect to be able to predict the overall strategic direction of most companies by studying their executive training facilities. But ever since the 1950s, General Electric Company has ...
A bat and a ball cost $1.10 in total. The bat costs $1 more than the ball. How much does the ball cost? Almost everyone feels the temptation to answer “10 cents” because the sum $1.10 so neatly ...
A strong car brand can create significant value in the automotive industry. The price consumers expect to pay for otherwise identical luxury vehicles can vary as much as $4,000, depending on the car’s ...
A land of political and economic extremes, Latin America has long been among the world’s most challenging regions in which to do business. But corporations, some headquartered within the region and ...
War is not a pathology,” says Philip Bobbitt. “War is a natural condition of the state.” In his groundbreaking book The Shield of Achilles: War, Peace and the Course of History (Alfred A. Knopf, 2002) ...
During hard economic times, you would expect consumers to look for bargains and be less concerned with amenities — and companies to respond with low prices and plain products and services So why is ...
Over the last few years, companies in a wide variety of industries have created increasingly senior executive positions in supply chain management. Lucent Technologies Inc., the ChevronTexaco ...
It has become commonplace to argue that the combination of the September 11, 2001, terrorist attacks in the United States and the conflict in Iraq has forced business strategists to make geopolitical ...