The framework released this morning by the ARF divides TV into six clusters that can be combined into two new mini universes ...

Pfizer execs also reacted to the positive and negatives of new administration, including the fact that "not everybody is a complete believer in vaccines." Other best practices cited in ANA's ...

Texas Attorney General Ken Paxton said Thursday he is investigating whether World Federation of Advertisers and its now-defunct Global Alliance for Responsible Media organized a boycott of social ...

Western Union launched a new media business earlier this month to offer advertisers a link to diverse multicultural audiences ...

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President-elect Donald Trump and X Corp, now owned by Trump ally Elon Musk, on Wednesday told an appellate court that they are in talks to resolve a battle over Trump's 2021 suspension from X, ...

Bill Wise, CEO of Mediaocean, said: “We believe Innovid, Mediaocean, and Flashtalking represent decades of innovation and integrations of some of the world's best technologies. Together, we will be a ...

Fireball leverages the tradition of drinkers "slapping wine bags," especially during holiday moments of family tension.

Factors such as placement, campaign pacing, pricing, targeting and business rules are key to automated ad buying on streaming platforms.

The company confirmed that Publicis will handle media planning and buying in the UK, Ireland, Austria, Switzerland and Germany. WPP retains Italy.

Despite the zillions of Americans addicted to almost immediate home delivery of any product under the sun, apparently a lot of people still like to fight the crowds on Black Friday. According to ...