The framework released this morning by the ARF divides TV into six clusters that can be combined into two new mini universes ...

Western Union launched a new media business earlier this month to offer advertisers a link to diverse multicultural audiences ...

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A federal judge said Target shoppers can attempt to prove that Target uses facial recognition technology. The company denies doing so. Read the whole story ...

Pfizer execs also reacted to the positive and negatives of new administration, including the fact that "not everybody is a complete believer in vaccines." Other best practices cited in ANA's ...

Connected TV is the growth engine of the advertising world. Nothing marries together the brand-building power of lean-back sight, sound and motion advertising with the granular addressability ...

President-elect Donald Trump and X Corp, now owned by Trump ally Elon Musk, on Wednesday told an appellate court that they are in talks to resolve a battle over Trump's 2021 suspension from X, ...

Bill Wise, CEO of Mediaocean, said: “We believe Innovid, Mediaocean, and Flashtalking represent decades of innovation and integrations of some of the world's best technologies. Together, we will be a ...

Performance marketing and retail media agency MindgruveMacarta appointed Victor Camozzi as its new executive creative director. With over two decades of experience in advertising, Camozzi's work ...

Factors such as placement, campaign pacing, pricing, targeting and business rules are key to automated ad buying on streaming platforms.

Fireball leverages the tradition of drinkers "slapping wine bags," especially during holiday moments of family tension.

Hi John: Thanks for asking. To clarify, no, only 3% of the respondents reduced their digital ad spending in the quarter, and 12.3% remained the same. As the story says, 45% increased spending by ...