In the face of existential threats from a tinpot dictator, our national news media must look inside itself and gird for ...

A study showed lift metrics produced the most surprising numbers. Ads viewed in the app for more than 2.5 seconds had a 1 in ...

Reddit is launching a new "Partners" page designed to foster partnerships between businesses and agencies when creating and ...

Freshpet, TurboTax, Geico, Dick's and Buffalo Wild Wings scored from 34% to 20% above norm. Factoring in overall national TV ...

It's the first acquisition by MissionOne the new media agency unveiled by BarkelyOKRP in March and run by former Mediahub U.S ...

While the analysis focused on detecting bots when ads were served, the ad industry's standard is to filter them after the ...

How was your week? Mine began by me asking agency execs what percentage of their 2030 media buys would be targeting AI agents ...

The agency said Impey will focus on securing new business, leading strategic pricing and M&A due diligence, and evolving ...

European Commission President Ursula von der Leyen said Europe could tax Google's and Meta Platforms' digital ad revenue in retaliation for tariffs imposed by the U.S. on Europe.

The move leaves the FTC, established as an independent five-member commission, with three Republicans and no Democrats.

Campaign positions DoorDash as the solution to lonely dogs waiting for owners to finish their restaurant meals.

Fresher original programming continues to improve on FAST channels. More than 70% of FAST channel programming was made in 2010 or later, 34% since 2020 and 36% from 2010-2019, notes Tim Cutting, chief ...