M&S Food has overtaken Aldi as the most recognised Christmas ad from branded stills, the latest data from week three in Ipsos ...

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Britvic driving volume growth to the personalities needed to create the optimum ...

The Coca-Cola Company is investing in brand experiences and its first-party data capabilities to drive marketing ...

Consumer confidence in the economy and personal finances has increased following two months of decline, according to GfK’s ...

In a bid to foster greater customer loyalty and diversify its offer, budget airline Icelandair looked to a tech solution to ...

All good CMOs want to build strong, high performing teams. However, it’s easier said than done, whether avoiding hiring in ...

Jaguar’s bizarre new campaign marks a complete overhaul of its positioning, when instead it should have celebrated and ...

Cadbury’s ‘Secret Santa’ ad is performing best for brand difference and meaningfulness, according to new data from Kantar.

Technology is an enabler and while it might help improve convenience and create a more seamless experience it should never be ...

System1’s analysis of 2024’s Christmas ads has found creative with strong brand-building potential is also more likely to ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

The fully AI-generated ad will replace the original ‘Holidays Are Coming’ on UK TV screens this festive season with Coca-Cola ...