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25% discount proven most effective for shoppers’ next purchase
More than half of British shoppers would provide their email address to receive a 25% discount on their next purchase.
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45% of customers use and trust AI tools to find brand information
As SearchGPT launches, new study shows that AI platforms are now used most often to search by one in five customers.
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DMWF Europe: Speaker Q&A, Jeroen Coenen – Global Head of Markting, ACT Group
What single piece of advice would you give to a friend working in the digital marketing space? Try to understand the science of emotion. Why people do things. Explore the basics of emotional ...
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DMWF Europe: Speaker Q&A, Lindsay Brennan, Head of Demand Generation – Robotics, ABB
Please can you introduce yourself and provide a brief history of your digital marketing journey? I started my career dancing between PR, graphic design and marketing – the trifecta for digital ...
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DMWF Europe: Speaker Q&A, Steffie Veen-Vroomen – Director Transformation, MSD Human Health Netherlands
Please can you introduce yourself and provide a brief history of your digital marketing journey? Steffie Veen-Vroomen. Leading an internal digital agency for MSD NL specifically for human medicine ...
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DMWF Europe: Speaker Q&A, Shally Luo – Business Director, Former Global Head of Digital, Nestcare, Ex. GrandVision
Please can you introduce yourself and provide a brief history of your digital marketing journey? I’m Shally Luo and I’ve been immersed in the digital marketing world for over 17 years here in the ...
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DMWF Europe: Speaker Q&A, Gabriel Bachmann – Global Marcom Manager and Head of Social Media – Signify
Please can you introduce yourself and provide a brief history of your digital marketing journey? I am a consumer goods marketing professional, with 15 years of experience in companies such as Philips, ...
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DMWF Europe: Speaker Q&A, Mascha Driessen – Regional Vice President Continental Europe, Microsoft Advertising
Please can you introduce yourself and provide a brief history of your digital marketing journey? Hi there! I’m Mascha Driessen, and I’ve been riding the waves of the Technology and Media & Marketing ...
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DMWF Europe: Speaker Q&A, Valerie Ox – Senior Brand Strategy Manager Europe, C&A
Please can you introduce yourself and provide a brief history of your digital marketing journey? I work as a brand strategist at C&A where I lead the kids wear marketing activities, and I have worked ...
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DMWF Europe: Speaker Q&A, Philip Lasance – Affiliate Marketeer, HEMA
Please can you introduce yourself and provide a brief history of your digital marketing journey? Since 2023 I oversee the affiliate program for Hema, a Dutch retailer known for affordable, ...
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Meta’s X rival Threads hits 275M active users
Ryan is a senior editor at TechForge Media with over a decade of experience covering the latest technology and interviewing leading industry figures. He can often be sighted at tech conferences with a ...