Consumers say consistently good customer service is the top factor that makes them loyal to brands, according to recent research from The Blackhawk Network. The report was based on data from a survey ...

How can you make your brand's Twitter presence more impactful? An infographic (below) from TrackMyHashtag, which was based on this post, looks at strategies for boosting your Twitter marketing.

B2B marketers say the most impactful uses for intent data—information acquired from digital sources about prospects' behaviors—are advertising, customer account expansion, and account identification, ...

Demand Generation - Many B2B marketers have been struggling with tough challenges, such as budget constraints and incomplete ...

Learn how PR professionals can adapt to media changes with high-impact strategies, innovative tools, and expanded content ...

Brand loyalty tends to be correlated less with broad demographic segments—such as age or income—and more with product quality and relevant messaging, according to a recent report from StrongView. The ...

Spotify has achieved double-digital growth in its ad business over the past six quarters, according to recent research from WARC. The report was based on WARC's dataset of advertising and media ...

Loyalty rewards programs can significantly increase customer engagement and retention. However, to make a loyalty program successful, you must promote it aggressively and get your users to adopt it ...

For better or worse, it's an online world now. The pandemic underscored and accelerated that truth, which means businesses of nearly every stripe must accept that their online presence is their ...

Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...

Influencers: brands want them, and bloggers and others want to be them. But who are they? What do they do? How do they make money? And what makes someone a social media influencer? An infographic ...

How often do people check their email? Why do they look at their inboxes? Which devices do they use? To find out, ZeroBounce conducted a global survey between January and May, 2023, among 657 adults ...