How can you make your brand's Twitter presence more impactful? An infographic (below) from TrackMyHashtag, which was based on this post, looks at strategies for boosting your Twitter marketing.

Consumers say consistently good customer service is the top factor that makes them loyal to brands, according to recent research from The Blackhawk Network. The report was based on data from a survey ...

B2B marketers say the most impactful uses for intent data—information acquired from digital sources about prospects' behaviors—are advertising, customer account expansion, and account identification, ...